I love this product! I apply it to the bottom of my feet every day before I put on my socks. It just melts right into my feet. Another reviewer said it was crumbly and fell apart. Maybe it would do that if it was too cold in the jar? Mine has a lovely whipped texture, and it a pleasure to apply. The benefits of magnesium absorbed transdermally through the skin cannot be overstated. It is calming to the nervous system, and helps with sleep. Will order again!